viernes, septiembre 25, 2009

Johnnie Walker celebra 100 años

Posted on 7:52 a.m. by Javier Vargas

Conmemorando el primer centenario del caminante, Diageo Perú lanzará al mercado botellas Black Label y Red Label de edición limitada



El caminante celebra su aniversario número cien. Este 2009 es el centenario de Johnnie Walker, el whisky escocés número uno del mundo. Alexander Walker fue quien produjo las mezclas, y que hoy, con orgullo, son los whiskys más reconocidos y vendidos mundialmente.

Fue en 1820, que John Walker abrió las puertas de su tienda en Kilmarnock, Escocia. Posteriormente, comenzó a aplicar las habilidades de la mezcla de té que había aprendido en la tienda, para mezclar sus propios whiskeys, y así lograr una consistente calidad y sabor. En 1909, con el análisis de marketing adelantado a su tiempo, la próxima generación de Walkers, Alexander y George, se dieron cuenta de la importancia de producir marcas distintivas y fácilmente reconocibles, como son Johnnie Walker Black Label (JW BL) y Johnnie Walker Red Label (JW RL).

Así, JW BL es elaborado con los 40 mejores whiskies de malta y grano madurados durante un mínimo de 12 años en barricas de roble, recoge la personalidad única y distintiva de las cuatro regiones principales de Escocia. Es un whisky maduro y complejo, en el que todos los sabores trabajan juntos. De color oro fuerte, evoca en el paladar notas de manzana, peras y cáscaras de naranja las que se fusionan con pasas, logrando un sabor fresco y frutal perfectamente balanceado.

Por otro lado, JW RL es la perfecta mezcla de los 35 mejores whiskies de grano y malta, extraordinario y lleno de carácter, posee un sabor joven y vibrante. Sus notas a frutas frescas, vainilla y tierra ahumada hacen que este whisky sea perfecto para mezclar. Por todo ello, es uno de los whiskies más premiados del mundo.

Conmemorando el centenario, Johnnie Walker Black Label se presentará en una elegante botella de vidrio negro, con la marca adornada en oro auténtico, la parte posterior de la botella mostrará un cronograma de fechas clave en la historia de la marca desde su fundación en 1820; mientras que la botella de edición limitada de Johnnie Walker Red Label ha sido reinterpretada para el siglo 21 portando la frase “Hemos navegado por donde sea que los barcos podrían navegar”, destacando el espíritu de aventura y travesía marítima, honrando a los buques de Glasgow del siglo XVIII. La caja mostrará el patrimonio mundial de Johnnie Walker destacando los diferentes países donde se lanzó.


ACERCA DE DIAGEO
Diageo es la empresa líder en el mundo de bebidas alcohólicas Premium, con una sobresaliente colección de marcas entre las que destacan Johnnie Walker, Old Parr, Smirnoff, Baileys, J&B, Tanqueray, Guiness, entre otros. Diageo es una empresa global que opera en 180 países alrededor del mundo. Para más información acerca de la compañía, visite www.diageo.com




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